On May 7, 2026, the 6th The One Pet Show grandly kicked off at the National Exhibition and Convention Center (Shanghai). Spanning four days, the exhibition covered an area of over 100,000 square meters and gathered 1,200 high-quality exhibitors from 32 countries and regions worldwide. It attracted 82,464 professional industry visitors and 233,276 end consumers, presenting a bustling on-site atmosphere and active industry exchanges. Focusing on the latest industry developments and interpreting new market trends, the show empowered practitioners across the pet industry and explored new paths for future growth.
1. Segmented Functional Main Diets & Steamed Craft Emerging as New Trends
The pet staple food track is shifting from extensive formula stacking to refined functional segmentation. Leading pet food brands have launched specialized functional product lines targeting weight management, gastrointestinal care, mood soothing and other precise pet needs. Innovative development directions including medicinal and edible homology, Chinese herbal formulas, and age- & physique-based feeding have emerged to accommodate the differentiated demands of individual pets.
Fresh steamed pet food has become a high-growth segment in the staple food market. Featuring micro-steaming technology, maximum nutrient retention and high digestibility — such products can fully dissolve within 30 minutes in simulated gastric acid environments — fresh steamed formulas have achieved outstanding market performance. Yanxuan’s fresh steamed pet food exceeded 100 tons in sales within its first month of launch, strongly demonstrating high consumer recognition of such products.
2. Upgraded Pet Nutrition Consumption & Rising Precision Nutrition Demand
Pet product development has evolved from generalized coverage to precise demand matching, with customized solutions tailored for segmented consumer groups. Vetsense launched differentiated hairball management products for long-haired and short-haired cats, focusing on hairball decomposition for long-haired breeds and intestinal regulation for short-haired breeds. Chongruishu introduced saliva blood glucose test strips to meet blood sugar monitoring needs for obese, neutered and middle-aged & senior pets, enabling pet owners to proactively track metabolic changes. BGI’s pet genetic testing service provides ancestral tracing, early warning of genetic disease risks, behavioral analysis and personalized pet-raising guidance. These product innovations fully align with the industry trends of precision nutrition and preventive healthcare, reflecting that scientific pet raising has become a concrete, product-driven consumer demand amid consumption upgrading.
3. In-depth Category Exploration & Continuous Product Iteration
Industry players are tapping the potential of mature categories to drive product iteration through raw material upgrading, process optimization and multi-functional value superposition. RedDog’s ultra-fine water-soluble fish oil solves the pain points of poor solubility and low absorption of traditional fish oil via micron-level processing technology to boost nutrient absorption. Fujisakura integrated urinary and joint care functions into daily dental cleaning water, expanding the value boundary of single-function products. Optimized pheromone patches replace traditional sprays to enhance portability and user experience. Lonbot’s interactive shaking toys strengthen human-pet emotional bonding by adding interactive and emotional value to conventional pet products.
4. Anthropomorphic & Playful Designs Becoming New Breakthrough Directions
Competition in functional pet nutrition is no longer limited to raw material and nutritional advantages. Anthropomorphic design and entertaining product experience have become key differentiation strategies, catering to the prevailing emotional demand of regarding pets as family members. Numerous brands have adopted human snack forms for pet food innovation: Sweet Love Kitchen launched baked cheese freeze-dried sticks inspired by Glico biscuit sticks; Wild Kid introduced French-fry-style freeze-dried snacks; Peleqi launched crispy potato freeze-dried treats; Miqu Moment rolled out canelé-shaped sandwich freeze-dried food, bringing human-style snack fun to pet consumption scenarios.
Interactive experience and scenario-based marketing have also been upgraded. Magic Ball launched daily snack blind boxes to bring novelty to daily feeding routines; Honest Yikou released pet birthday cake gift sets with professional shooting props and molds to create a ceremonial birthday experience for pets. Such innovations upgrade pet snacks from simple edible supplies into emotional interaction carriers for owners and pets.
5. Updated Brand Communication Concepts & Rise of Premium Ingredient Positioning
Brands have developed innovative product logics based on pet daily rhythms, creating time-based functional formula systems. Dundun launched day-and-night paired probiotic supplements, with daytime formulas boosting digestion and nighttime formulas enhancing immunity. Equipped with six patented strains and triple prebiotics, the product achieves a strain survival rate of over 95%. Wabao introduced dawn-dusk staged feeding formulas: morning formulas contain codonopsis herbs to support daily vitality, while evening formulas integrate platycladus seeds and spiny jujube seeds to facilitate nighttime repair and rest.
High-end human-grade ingredients are increasingly penetrating the pet industry. Jersey milk, with higher milk fat content than ordinary milk, has become a premium value support for high-end pet products. Medicinal and edible mushroom ingredients are gaining popularity, with shiitake, ganoderma lucidum and agaricus blazei applied in mainstream staple freeze-dried products such as ganoderma & poria cocos staple food and mushroom-flavored complete staple freeze-dried formulas.
6. Optimized Product Packaging & Enhanced User Experience
Many brands have upgraded packaging design centered on user experience. SanTiMiao adopted an ergonomic rounded shape for single-hand holding with transparent windows to display product texture. Maoyouji upgraded packaging capacity with additional storage functions to solve the problem of scattered pet supplies in household scenarios. Baobao’s Treasure adopted human condiment jar styling to perfectly adapt to the usage scenarios of pet meal toppings.
Qiyuji’s eye care solution features cosmetic-style minimalist packaging to match pet owners’ aesthetic demands for pet grooming products. Pet deodorants adopt dual-packaging designs of large household bottles plus portable travel sizes to meet both daily and outdoor needs. Afu & Bandi launched IP co-branded gift boxes with popular film and television IPs, efficiently capturing target consumer attention through IP traffic empowerment.
7. Rapid Growth of Small & Exotic Pet Tracks Becoming a New Blue Ocean Market
The One Pet Show specially allocated half of Hall 8.2 for small and exotic pet exhibits, covering live pets, staple food, supplies and full-category supporting products, reflecting the rising industry influence of this track. Exhibited exotic pets covered four major categories: reptiles including geckos and snakes; mammals including rabbits, ferrets, sugar gliders, meerkats and hamsters; birds represented by parrots; and arthropods such as hermit crabs and spiders. The small pet market is witnessing rapid demand growth and has become a promising blue ocean segment.
Based in-depth category research and market trend analysis, Abram has defined three core product development directions for small pets. First, build an interactive snack matrix that integrates toy and food attributes, satisfying parrots’ exploratory instincts through innovative product shapes and immersive foraging designs. Second, develop targeted high-functional health supplements to address common health pain points of parrots, including digestive disorders and low immunity. Third, launch full-life-cycle health management series to meet precise nutritional needs across different growth stages.
Moving forward, Abram will keep abreast of the industry’s refined, scientific and anthropomorphic development trends. Empowering product upgrading through continuous innovation, the company supports brand clients in capturing market opportunities and achieving long-term growth and brand advancement alongside the evolving pet industry.
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